Justin Lee has written a good list of tips for brands and businesses that want to improve their management of a Facebook page.
Tip #3 about adding milestones to the page is kind of interesting. I feel like people are engaging frequently with businesses in a manner that is more conversational and buddy-buddy rather than viewing a business as something that is just there to provide a product or service. Adding milestones to a business’s Facebook timeline starts creating a shared history between the business and individual.
Facebook is switching every company’s page to the “Timeline” version that it applies to individuals. I’m actually a big fan of Timeline so I don’t mind the change that is coming. I know there are many folks that have not taken to the Timeline view. I wonder if it will somehow change the interaction between a business and Facebook users; I think Timeline’s design makes people want to share and engage more.
Anyway, I’ve been looking at the preview of Standing Sushi Bar’s timeline, and I flashed back to when we first opened. Our manager (and my good friend) Coral posted this:
“Opening willl be fantastical! with dancing beauty queens and chefs that speak swiss german! Please if you must bring your children know that we do not have anywhere to put them.”
I kind of miss that small spot! I definitely don’t miss the rent.