A few more months have flown by and it's brought a raft of openings for us! For our Japanese-influenced salad bar, Shinkansen, we opened in two more locations: United Square in Novena and 100 AM mall in Tanjong Pagar. Since Shinkansen is a new concept for us, I felt that the faster we could put it in front of people, the quicker we would gain market recognition. The salad and healthy food area is a tough battleground though! I need to be clearer with what Shinkansen offers (create-your-own salad, rice, quinoa, or soba bowls using a mixture of Japanese and Western ingredients).
Japanese salad bar Shinkansen at 100 AM in Singapore's Tanjong Pagar. Additional locations in Raffles Place and Novena.
On October 13 we also opened another branch of Standing Sushi Bar. It's located at Income @ Raffles, which is the building formerly known as Hitachi Tower. I suppose one could view it as a return to Raffles Place as the first branch of Standing Sushi Bar was at One Raffles Place (formerly known as OUB Centre... I guess with all the development there's lots of 'formerly known' places). The new SSB is located at:
16 Collyer Quay
02-02 Income at Raffles
It's the first time I've used a designer for Standing Sushi Bar, and it definitely looks better than the other branches. I suppose my background in information technology and Microsoft Excel didn't translate into gorgeous restaurants! So it's definitely great that Wynk Collaborative applied their design chops to SSB. (See their site for more photos of the new Standing Sushi Bar).
Now that these places have opened, it's time to buckle down and commence the real work! We need to make sure that people are aware we exist and when they come that they will have a delicious and positive experience. For the latest Standing Sushi Bar, we're making it more of an izakaya and bar at night with a few Japanese cocktails, a good selection of sake, shochu, and umeshu, and also Japanese craft beer and $5 Asahi to wet your whistle. Food-wise we have a big menu of $5 bites at night and also will be introducing an awesome omakase soon.
I'll have to dedicate a different entry for the new Standing Sushi Bar!