Scheduled Facebook Posts

Recently Facebook added the “Schedule Posts” feature to Facebook Pages.  There have been other social media management tools that would allow you to do it, but now it’s a native Facebook feature so every page admin can use it.

It’s great; now I can line up content for the week… such as when I was in Hong Kong this past weekend the little Facebook bot was putting up posts related to the Night Festival on the Standing Sushi Bar page.

It frees me from bookmarking information that I want to share later; in the past I would take a clip of information and put it in OneNote and hopefully remember that I wanted to post it on a specific date or time.  It was a manual, kludgy process.

Now if I find something interesting I can put it into Facebook immediately and have it publish later.  The feature also makes it easier to create a series of posts as part of a campaign or event.

So yay Facebook for adding it!

One thing that isn’t immediately apparent – you might want to view or edit which posts are scheduled for publishing.  To do that you go to the top of your Facebook page, where the Admin panel is, and click “Edit Page.”  It shows a dropdown with “Use Activity Log” as one of the choices.  Click that and it lists what posts are upcoming.

Scheduled post on Standing Sushi Bar page

Facebook Tips for Brands & Businesses

Justin Lee has written a good list of tips for brands and businesses that want to improve their management of a Facebook page.

Tip #3 about adding milestones to the page is kind of interesting.  I feel like people are engaging frequently with businesses in a manner that is more conversational and buddy-buddy rather than viewing a business as something that is just there to provide a product or service.  Adding milestones to a business’s Facebook timeline starts creating a shared history between the business and individual.

Back in time

Facebook is switching every company’s page to the “Timeline” version that it applies to individuals.  I’m actually a big fan of Timeline so I don’t mind the change that is coming.  I know there are many folks that have not taken to the Timeline view.  I wonder if it will somehow change the interaction between a business and Facebook users; I think Timeline’s design makes people want to share and engage more.

Anyway, I’ve been looking at the preview of Standing Sushi Bar’s timeline, and I flashed back to when we first opened.  Our manager (and my good friend) Coral posted this:

“Opening willl be fantastical! with dancing beauty queens and chefs that speak swiss german! Please if you must bring your children know that we do not have anywhere to put them.”

Standing Sushi Bar Japanese Restaurant in Singapore

Standing Sushi Bar at Raffles Place

I kind of miss that small spot!  I definitely don’t miss the rent.

Facebook Ad

I was thinking about growing the number of fans on the Standing Sushi Bar Facebook page. There were a few campaigns in my head, some ideas to encourage folks to share the Facebook page with their friends… but then I decided to try out a low-effort way first: pay for a Facebook ad.

I had done this before with what I considered reasonable success. Ran a Facebook ad for a period of 3 weeks which resulted in the fan page growing from around 400 fans to 1,100. I was very targeted with the keywords and demographics so didn’t reach out to many people (whether this is good or bad I have not decided yet). That ad was more than a year ago.

This time the Facebook fan page had 1,457 fans.  In a 48 hour span the ad has resulted in 78 new fans, averaging a cost per click of 20 cents (USD) and cost per new fan of 49 cents (USD). Seems a little high – I suppose that’s partly from being less stringent with keywords so that I catch a broader market which may result in more people clicking the ad but not “liking” the page.

I’m curious what running an ad on one of the major search engines would be like.

In other news, I’m drinking a whisky.