During this trip away, there was a lot of time to think about what could be done to improve the sushi bar. 40 hours of sitting still on an airplane forces the brain to wander.
Quick list of what I will be working on:
- Loyalty cards – this has always been on the “to-do” list, but I originally wanted to do something much greater. Some type of loyalty program that analyzes what each customer is ordering and personalizes the benefits that they would get from repeated visits. Alas this would have involved a complicated computer system so it will have to go on the back burner for now. Instead I should just do a straightforward card with rewards every few steps of the way.
- Set Menus – When I spoke at Barcamp.sg last year, one of the points I made was that customers are “lazy.” (I say this with love!) They get overwhelmed with the number of choices on the menu. What I plan to do is create multi-course set menus that are separate from our main menu listing. Hopefully that eases the burden of choice.
- Search Engine Optimization – Well, I’ve been working on this already. If you type in “sushi singapore” or “singapore sushi” we show up on the first page in Google. Only the second page on Bing (come on Microsoft!!). This is important as it’s one of the top ways people will discover the restaurant.
- Deeper cost analysis – I need to get a more accurate view of how much each item we sell costs. Everything is fluctuating and with the crisis in Japan I’m sure our suppliers will be increasing their prices. With deeper analysis I can see which items I can absorb the increase on and which ones will unfortunately have to be increased.
- Marketing – Ultimately I need to get people into the restaurants. I feel we have a good base of regulars but I need to figure out how to reach all the folks in Singapore that haven’t tried us out yet. I do not believe the group-purchasing deals are the solution.
- I also need to get over this jet lag and sleep properly.