Recently Facebook added the “Schedule Posts” feature to Facebook Pages. There have been other social media management tools that would allow you to do it, but now it’s a native Facebook feature so every page admin can use it.
It’s great; now I can line up content for the week… such as when I was in Hong Kong this past weekend the little Facebook bot was putting up posts related to the Night Festival on the Standing Sushi Bar page.
It frees me from bookmarking information that I want to share later; in the past I would take a clip of information and put it in OneNote and hopefully remember that I wanted to post it on a specific date or time. It was a manual, kludgy process.
Now if I find something interesting I can put it into Facebook immediately and have it publish later. The feature also makes it easier to create a series of posts as part of a campaign or event.
So yay Facebook for adding it!
One thing that isn’t immediately apparent – you might want to view or edit which posts are scheduled for publishing. To do that you go to the top of your Facebook page, where the Admin panel is, and click “Edit Page.” It shows a dropdown with “Use Activity Log” as one of the choices. Click that and it lists what posts are upcoming.