Back from Jakarta

Hello dear reader! (If there are any…) Hope you’re having a fine time easing into the weekend and getting ready for Chinese New Year.  I recently came back from Jakarta and wanted to share some experiences from the opening of the first international branch of Standing Sushi Bar.  It’s located in Jakarta at La Piazza Kelapa Gading.

Standing Sushi Bar JakartaSushi Bar Queue

The restaurant was scheduled to open on January 15, so I flew to Jakarta on January 13.  I wanted to familiarize myself with the area and see if there was anything I could help with prior to the opening. 

When I arrived, the restaurant looked like this…

Sushi Bar Jakarta Construction

Let’s say my first reaction was to ask, “So… are we really opening 2 days from now?  I notice there is no furniture…”

Shortly after that one of the air conditioning units malfunctioned and dumped water all over the floor.  That was exciting.

Well, there’s nothing a 24 hour construction cycle can’t accomplish and thankfully on opening day we had chairs, tables, and functioning air conditioners.  For a bit I thought we were going to have to revert to the original Standing Sushi Bar concept with no chairs!

I’m sure any restaurant owner has the same opening day worry – what if no one shows up?  I was doubly worried since we had done very little advertising of the restaurant in Jakarta.  The main things were the Facebook page, a tie-in with one retail shop, and a banner along the main street.

I guess when the main street is full of Jakarta traffic, that leads to a lot of eyeballs.

Kelapa Gading Circle Traffic

Which thankfully brought in a lot of people on opening day!

Popular Japanese restaurant JakartaJapanese food sushi Jakarta

The mall where we’re in is like an open air shopping plaza; though there are very few retail shops (you can find a ton in the adjoining mall called Mal Kelapa Gading) and instead it’s full of restaurants and cafes.  There is also a movie theater on the top floor.  One cool thing is that almost every night they have a live band playing on the outdoor stage.  From Standing Sushi Bar’s balcony seating area we get a good view.

La Piazza Plaza

Here’s a daytime view of La Piazza:

La Piazza stores

Plenty of places to get a caffeine fix – Starbucks, J. Co, and Black Canyon Coffee come to mind.  Since there was no internet access in the restaurant yet I was constantly buying coffee so I could use these cafes’ wireless internet.

I’m trying to learn more about the Jakarta sushi scene.  If anyone has any pointers or comments about Japanese restaurants there, let me know!

Until next time!

(Oh, and Standing Sushi Bar Singapore sent a little greeting to the folks in Jakarta)

Jakarta Sushi

Standing Sushi Bar Jakarta

A little background about myself – I grew up in the US, fell in love with computers (and sushi) at a young age, and spent years working for one of the best software companies in the world.  9 years ago I came to Singapore to further my career and since then have encountered many random and great opportunities, of which 2 years ago led me to start Standing Sushi Bar.

Tonight I’m sitting in Jakarta, Indonesia (one of those countries which most Americans are scared of), feeling too excited to sleep.  Six hours from now I’ll get dressed and head to La Piazza to witness the opening of Standing Sushi Bar’s newest branch.

I was thinking about how SSB now employs over 60 people.  When you consider how big a part of someone’s life their job is, and that they’re choosing to spend that time with this restaurant, it’s kind of cool.

Earlier I was at the site; everyone was rushing around to get everything set for the opening tomorrow.  Maybe it was the stress or the unfamiliarity of the environment but I was feeling tired and low-key.  My girlfriend and I sat on the balcony which overlooks the main plaza where a band was playing.  I think they were performing an Oasis song.

View from Standing Sushi Bar La Piazza

She said to me, “We’re in Jakarta because of the restaurant you created.”

---

Let’s eat some sushi, Indonesia!  I’m so happy to be here!

Standing Sushi Bar Indonesia team